Window Shopping in Britain Case Study Example | Topics and Well Written Essays - 1000 words

Window Shopping in Britain - Case Study Example The reports by the media that shopping is a major pastime activity in Britain, is true. Zara Fashions is one of the fashion and clothing companies that invest heavily in marketing its products. Shopping is an important activity in Britain. Shopping is not taken just as a necessity whereby individuals go to buy what they need; it has more of a social meaning. In Britain, shopping is one of the pastime activities. Shopping for necessities such as food is done on a regular basis and without much thought. However, shopping for goods that are not necessities is more organized. For luxurious goods, more effort is put in shopping with prior preparation that involves research on potential shopping areas. Most of the people in Britain do their shopping when they have enough time rather than when they are in a hurry. Thus, most of the shopping is done during the evenings and on the weekends. As a social activity, most shopping is not done just by an individual rather; most of the shoppers are accompanied. Window shopping has a high social meaning in Britain. This behaviour is observed in most of the cities and towns in Britain. Most people admire products in shopping marts and supermarkets. Window shopping plays a big role in helping most people make decisions on the kind of products to buy. Although window shopping is common in almost all products; clothing and fashion marts attract most of the window shoppers (Sullivan, Adcorck, 2002). This shopping behaviour in most of the Britain people has influenced the way marketing for clothing and fashion is done. Window displays are a key means of marketing fashion and clothing. The trend of fashion and clothing involves frequent changes in fashion. In consequence, the taste of the customer also changes. Most customers are attracted to fashions that are new to the market and are attractive to their eyes. Thus, before making a decision on the kind of fashion or clothing to buy, individuals must have come across the fashion or clothing. In making decisions, most customers base their decisions on having seen someone else in the fashion or having come across the fashion in a display window. A display window is the first thing that a customer comes across before entering a fashion shop (Leydenfrost, 2006, 230). When entering the shop, the customer usually has an idea on the kind of clothing that he or she is attracted to. Most people go for window shopping in fashion shops to update themselves on the new fashions in the market. Thus, the displays in the fashion shops are made in a manner that is attractive to customers and that send a good message about a product of a business Zara Fashions is one of the most successful fashion and clothing company in the world. In London, the company has a store along Regent Street. In all its stores, Zara fashion takes its marketing very seriously. The displays in the stores enable the different varieties of fashions to be displayed under different categories (Sullivan, Adcorck, 2002, 23). The major categories in the London Zara fashion store are the men's and women's apparel. The other categories are children's fashion and fashions for various occasions. Occasions such as weddings, executive affairs, church and casual dressing are featured in the store. The window display in Zara fashion aims to attract all categories of customers. Men's and women's clothing are displayed in the window. The display in the store portrays a sense quality. The fashions

The Role of Culture in English Language Teaching Essay Example for Free

The Role of Culture in English Language Teaching Essay English Language is traditionally viewed as a code made up of words and a series of rules that connect them together. Language learning here, involves only vocabulary learning, and the rules for constructing ‘proper’ sentences. In most schools in Meghalaya, grammar is being taught at a very early age and students are expected to understand complex idiomatic phrases at the secondary level. Linguistic terminologies, rules of grammar, complex vocabulary, proverbs and their meanings have to be learnt by heart for them to overcome their board examinations. Such a situation only confuses the learners at a very early age and demotivates them from learning any further than what they have to write in their examinations. This narrow understanding of language sees it as a body of knowledge which is fixed and finite and does not explore the complexities involved in using language for communication. When language is seen as ‘open, dynamic, energetic, constantly evolving and personal’ (Shohamy, 2007:5) it acknowledges the rich complexities of communication. Language is no longer a thing to be studied but rather, a way of seeing, understanding and communicating about the world and each language user will use his language differently to do this. Such an expanded view will make the educational process more engaging. The communicative approach to teaching emphasizes elements of communication, including negotiation of meaning, expression, and interpretation (Brown 2000). Speaking is not the only skill that communicative language teaching focuses on but also involves reading, writing, grammar, and culture (Lee VanPatten, 2003). Brown (2007) also adds that students in such classrooms need to use the target language in a meaningful context. The purpose of Communicative language teaching is to improve the learners’ knowledge of the second language, as well as how to use it appropriately in a given context (Li Song, 2007). Learners acquire the second language through interaction with others rather than rote memorization and grammar rule learning. Language is first and foremost a tool for purposeful communication and this involves learning the vocabulary and the rules of how to use them in various cultural contexts. Hence, language does not imply a body of knowledge to be learnt but a social practice in which to participate (Kramsch, 1994). It is something that people do in their daily lives, something that they use to express, create and interpret meanings and to establish and maintain social and inter-personal relationships. Learners can no longer be seen as passive recipients of knowledge, but rather, active participants in a dynamic, complex, personal communication system. Language learning should involve them talking analytically about language, exploring and discovering the ways in which it works in order to create and convey meanings. On the surface, culture can be seen as a body of knowledge that we have about a particular society. These may include cultural artefacts, tools, institutions, rituals, dress, food etc. On a deeper level, culture is a framework in which people live their lives and communicate shared meanings with each other. Creating and interpreting meaning always happens within this cultural framework wherein both cultures simultaneously influence the learners’ understanding. Learning to communicate in English involves an awareness of the ways in which culture inter-relates with language whenever it is used. Many scholars today believe that culture and language are inseparable and culture learning must be an integral part of language learning. According to Kramsch (1993) there are three ways how language and culture are bound together. Firstly, language expresses cultural reality (people express ideas, facts and reflect their attitudes through words). Secondly, language embodies cultural reality (it helps people give meaning and understand their own experiences). And thirdly, language symbolizes cultural reality (it serves as a social identity for people). Learning a second language necessarily involves comparison with the learners’ first language, but the latter is generally perceived as causing ‘interference’ in the learning of the target language. So, students are taught to imitate, practice drills, and create speaking habits without addressing the larger complexities of language learning. In the language classroom, learners do not only learn about a culture but they try to understand themselves in relation to that culture. This process entails the transformational engagement of the learner in the act of learning. Students bring with them their own conceptions, misconceptions, experiences, feelings and understanding to the classroom, and as they interact with another culture, their views will continue to change and shape their learning as well as their identity. The diverse cultural understandings and experiences of the students are highly influential and therefore need to be taken into account. There are many approaches to teaching culture in language learning. Saluveer (2004) has divided them into two broad categories: Those that focus only on the culture of the target language (mono-cultural approach) and those that are based on comparing the learners’ own and the other culture (comparative approach). Risager (1998) describes four approaches to teaching of culture, namely, the intercultural approach, the multicultural approach, the trans-cultural approach, and the foreign-cultural approach. Of these, the intercultural approach seem most appropriate for a study on Khasi-dominated classrooms as it draws upon the idea that culture is best learned through comparison of the target and the learners’ own culture. Though the main focus is on the target culture, the intercultural approach emphasizes the connections between the two cultures, thereby developing the learners’ intercultural and communicative competences, and enabling them to act as mediators betwe en the two cultures. Saluveer (2004) points out two categories of foreign language textbooks used in English language classrooms: Global textbooks which cover issues which appeal to people from different cultural backgrounds and include topics that can be set anywhere; and Locally produced textbooks which include materials which are consistent with the requirements of the national curriculum and such books usually foster learners’ awareness of both their own cultural identity and the target culture. Analysis of the current English textbooks being used by schools would prove to be very useful for the study. According to the National Curriculum Framework (NCF), 2005 the goals for a second language curriculum are attainment of basic proficiency and the development of language into an instrument for abstract thought and knowledge acquisition through literacy. It believes that children learn much better in holistic situations that make sense rather than a linear and additive way that often has no meaning. Rich and comprehensible input is necessary for acquisition of the different skills of language. The NCF (2005) encourages a multi-lingual approach to schooling right from the beginning of a child’s education. It states that the success of â€Å"English medium† schools shows that language is learnt when it is not being taught as a language but rather, through exposure in a meaningful context. It is also of the opinion that input-rich communicational environments are essential for effective language learning. This includes learner chosen texts, parallel books and materials in more than one language, multi-media, â€Å"authentic materials† and so on. It states that a variety of materials should be available to provide an input-rich curriculum which focuses on meaning. The textbooks of Meghalaya have been recently revised as per the directives of the NCF 2005 wherein the focus is on developing an activity-based communicative approach towards teaching and learning. They have tried to incorporate culturally authentic materials which are relevant to the immediate environment of the child. The NCF 2005 has suggested the use of locally available resources such as folklore, storytelling, community singing and theatre. Listening should also be enriched with music such as folk, classical and popular compositions. Today, there is a unanimous agreement amongst scholars that teachers should integrate language and culture into their classrooms and they should not perceive them as two separate entities. Language is seen as part of culture and culture a part of language, which is why they cannot be separated and should be taught together. (Brown , 2007) Hence, we need to better our understanding of learners, recognize differences in their social and cultural worlds – their experiences, motivations and aspirations, and incorporate this diversity into our teaching and learning. When students communicate in such a classroom, they become both participants and observers of ideas, expressions, feelings and experiences, thereby engendering a greater awareness of themselves in relation to others. Research Problem Students of Shillong vary widely in terms of language use in their homes and communities depending on their socio-economic backgrounds. A major challenge faced by teachers today is enabling economically-disadvantaged tribal students to communicate effectively in English at the school level. The ones who are privileged enough to attend expensive multicultural English medium schools communicate exceptionally well compared to the under-privileged majority of students. The word-knowledge before they come to school also varies accordingly and greatly influences how they perform in the later levels of school. If there is a significant gap in the vocabulary at the primary level, it will widen as the student progresses. Such students become poor readers and consequently, they read less, thereby learning fewer new words. They usually do not develop fluency even in the later stages of education, either in speaking or writing. On the other hand, students with good vocabulary generally read more, thereby learning more words and improving their reading skills (Stanovich, 1986). This downward spiral is especially true with students from rural areas. They are hardly exposed to any English text except those which are essential in school and there is no opportunity for them to converse in English. Similarly, urban English-medium schools which are predominantly mono-lingual harbour secondary level students who generally avoid using English, except in situations when they have to. An inferiority complex coupled with intense peer pressure usually seals their mouths shut whenever an English-speaking situation emerges. To further complicate the situation, students from rural areas usually migrate to such schools at the elementary and secondary level. A study into the real or actual classroom situations and the effectiveness of ELT methods and approaches used in such schools would give a clearer understanding of the problems that are hindering the acquisition and learning of English. English language teachers have to cater to the context of the target students and since the problems of underprivileged Khasi children are similar to some extent, a clear understanding of the teaching-learning relationship between them can be achieved. Hence, language learning should build on the students’ prior knowledge, conceptions and misconceptions through an interactive and communicative process. Utilizing culturally â€Å"authentic† materials that students are already familiar with will encourage discussion and meaning making in the classroom. Audio-visual aids and other multimedia materials which are relevant to the immediate environment of the students have great potential for motivating the students to participate more actively in the language learning process. The current methods, strategies, and evaluation of teaching English do not give importance to integrating the students’ culture into language learning. The researcher believes that investigating the selection of textbooks, assessing the textbooks themselves, the teachers’ use of culturally relevant materials, and their creation of a learner-centered classroom environment for social interactive learning is a worthwhile enterprise not only for pedagogical purposes but also for insights into second language learning for monolingual classrooms in general. Area of Study The study focuses mainly at the elementary level. It will select 8 schools; four government schools and four private schools within the semi-urban areas of Shillong. The schools selected will be the schools following the MBOSE syllabus. Aims and Objective The main goal of the present study is to find out if integration of culturally relevant material into the teaching and learning of English as a second language would help promote communication skills in semi-urban English medium schools. The main objectives of the research are: †¢ The textbooks: A description of the textbooks in terms of its aim, content, approach and design will be presented in the study. †¢ If there is integration of culturally relevant materials in the textbooks, the study will examine how integration is being carried out: I. in actual classroom situation. II. in the audio-visual aids or tools available in actual classroom situation. †¢ The study will also examine the evaluation and assessment tools commonly practiced in the schools. †¢ The study will also provide a brief description of the teacher training programmes. †¢ Since the study focuses mainly on integration of local cultural materials to promote communicative skills, it will also document available materials to be incorporated appropriately at the elementary level. †¢ Tools and techniques incorporating culturally relevant materials to test development of communication skills for children at the elementary level. Methodology Both primary and secondary resources will be adopted in the study. For collection of Primary data, the study will incorporate the following methods: 1. The participant–observation method. This method will be used to examine the teaching practices, audio-visual aids, common language assessment strategies adopted in actual classroom situation. 2. The questionnaire method: This method will be used for analyzing the textbooks, and teacher training programmes. 3. The interview method: Interview schedule will be adopted for a study of teacher’s and student’s background. 4. Tools and techniques incorporating local and culturally relevant materials for testing communication skills. For secondary data, the study will try to collect materials from educational institutions, such as teacher training institutes, University libraries, and the State and National institute of school education. Fieldwork for the study will be carried out in the 8 selected schools located within the semi-urban areas of the East Khasi Hills district of Meghalaya. Tentative Chapterisation 1. Introduction 2. Contemporary methods of English language teaching 3. Methodology 4. Data Analysis and Presentation of Materials 5. Summary and Future Projections of the Study

Analysis Of McDonalds Corporations

Analysis Of McDonalds Corporations In this report, thorough analysis of McDonalds Corporations position strategies has been design on the basis of the given contexts. Two different topics have been given to discuss in this case. The first topic focuses on the environmental factors that may affect McDonalds business. This topic has been addressed by six different factors which may broadly affect the business of McDonalds. Specific focus has been given to each factor and minute issued have been addressed in our discussion. It has been tried to give a comprehensive analysis of all the relevant ideas regarding this topic to make a reasonable discussion. The second topic given has been focused on the recent strategic stands taken by McDonalds. It has been asked to identify the pros and cons related to these strategies. The discussion has been done to create a comprehensive commentary about the pros and cons of each strategy. Every strategy has been evaluated on the basis of their individual merits. The subjects are quite sensitive and have specific implications to the business of McDonalds. in order to identify advantages and disadvantages each strategy has been clearly scrutinized. It has been tried to provide valid and reasonable remarks about these strategies. At the end, some relevant ideas have been presented to provide a more understandings of these issues. The entire report has been done with a reasonable understanding about the issues in question and all other factors relevant to the study. Introduction This study has been done to provide a reasonable understanding about business policy and strategic management development. McDonalds Corporation (NYSE: MCD) is known as the worlds largest chain of fast-food restaurants, serving approximately 47 million customers daily. Once it was the largest global restaurant chain, but it has since been exceeded by multi-brand operator Yum! Brands (KFC, Taco Bell and others) and sandwich chain Subway. Every McDonalds restaurant is run by a franchisee, an affiliate, or the corporation itself. Its revenues come from the rent, royalties and fees paid by the franchisees. It also earns form sales in company-operated restaurants. From the accounting records we can see that McDonalds revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. Generally McDonalds sells hamburgers, cheeseburgers, chicken products, French Fries, breakfast items, soft drinks, milkshakes, and desserts. Now-a-days, in order to respond to the obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit. McDonalds began its business in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. They have introduced the Speedee Service System in 1948, which established the principles of the modern fast-food restaurant. A man with a chefs hat on top of a hamburger shaped head was the original mascot of McDonalds. The name mascot was Speedee. Ronald McDonald replaced Speedee in 1967 when the company first filed a U.S. trademark on a clown shaped man having a puffed out costume legs. McDonalds opened its first restaurant in the United States, Canada, Costa Rica, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden in order of openings. Objective of the report: This report is prepared to gain a broad idea about business strategy formulation and evaluation of these strategies. It is also done to understand the different influences the environmental factors have on the operations of a Multination Corporation. Major objectives of the report are to: Provide a conclusive idea about business environment of McDonalds Understand the impacts and implications of changing environmental factors Gain reasonable perception about strategy formulation Achieve realistic insights about strategy evaluation Attain a thorough knowledge about pointing out the pros and cons of different strategies Methodology of the Report The research methodology is the complete techniques that we will follow to conduct the research. So, we can describe the methodology in the following steps: Data Collection Present information was collected from two sources: Primary Source: Primary data of this report was collected by means of questioning of McDonalds employees and operational managers. Secondary Source As secondary source I adopt some text book on Marketing, Management and also some websites. Data Collection Method Observation: Since the report was descriptive in nature data being analyzed conceptually. Limitations: The field level survey was missing in some areas of our study due to some practical constrains. Question 1: Environmental factors impacting upon McDonalds: As a leading fast food restaurant in the world, environmental factors in different countries are crucial considerations for McDonalds. Following discussion focuses on the environmental issues of relevant to the business of the firm. General environmental factors impacting on a corporations business: If generalization is used, for a multinational corporation, following factors can be identified as major issues: Demographic Geographic Economic Socio-cultural Technological Political-legal These factors have serious implications for any Multinational company. Detailed discussions of these factors are given below: 1. Demographic environment: Demographic environment, which can be defined as the environment consisting of factors related to age, sex, gender, education level, marital status, occupation, religion, birth and death rate, average size of the family, average age of marriage etc. of a specific populace of a specific region, is the most important feature that may impact the business of the firm. As it is a Multinational corporation, the impact of demographic environment on McDonalds can be examined on regional basis. United States of America: United States is the birth place of McDonalds. Basically it is the birth pace of Fast Food culture. The people of United States of America love to enjoy their meal and the idea of fast food have been a turning point of their life style. From the demographic aspect of the region, we can point out the following issues: United States has one of the highest population growth rates among the industrialized nations. So it generally indicates the development of a large market for the corporations. 45% of the children under 5 years old belong to the minority groups of the populace. Hispanic population increased by 14%. McDonalds has been developing its menu to target this population. According to U.S. census Bureau News 2006 studies, the average income of Americans is around $46000. One of the main reasons of increase in McDonalds sales in US is the introduction of Asian Chicken Salad, which indicates importance of Minority groups in US market. Different minority groups are emerging as the economically significant groups. For example, Asians as a minority group has an average income of around $57500 which is well above the average income of Americans. So focusing business on the basis of these kinds of developments may prove fruitful in the future. Around 81% of the populace lives in urban areas where drive-through system is one of the most popular systems of getting easy meals. Europe Europeans are getting more and more interested in having quick meals from fast food shops, as their hectic lifestyles suit this mechanism. Though the sales of McDonalds dropped 14 percent, the expansionary plans of McDonalds reflects the significance of this Market. Following ideas emerged from our analysis: Demographic behavior has changed drastically in Europe. General fertility rate is below the replacement rate in many countries of the region. But a new pattern, described as a `second demographic transition have emerged, as age of first marriage and first child has changed. These changes in behaviors culminated to an increase in population growth. On average, population growth increased somewhat in the region. In European Market, McDonalds stores enjoy more customer visits and highest company-operated margin since 2001. This may be attributed to increased population and changing trends of food habits towards fast foods. Gender differences have been reduced dramatically. Economically solvent mothers are spending much to provide best quality products for their children. For this reason, McDonalds introduced R Gym to enhance children customer base. Asia pacific and Middle East: This is the region where McDonalds has the highest possibility of exponential growth due to demographic as well as socio-cultural and economic changes. Demographic factors can be specified in following manner: Countries like China and India, with high population growth rates, are considered as emerging markets for fast food industries. In order to capture the expanding markets in China and India, McDonalds has increased its outlets in both of these markets. Income of the people of this region has been increasing gradually over time, which indicates people having more spending power. Middle Eastern regions are considered as one of the wealthiest regions of the planet. Population growth is also relatively high in this region compared to the industrialized countries. Migration trend towards urban areas is a major factor to consider for Corporations like McDonalds. Latin America Although regarded as one of the poorest regions of the world, this market has been changing its economic and socio-cultural patterns to become one of the lucrative markets. According to 2005 statistics the population of South and Central America is 588 million. The population growth is about 0.6%. This is quite significant information as it indicates a big market for fast food industry. Due to the low income and economic inequality, Latin American market is still not a big revenue source for McDonalds. Different ethnic groups with diverse cultures are prominent features of this region. Economic inequality is dominant in this region. According to World Bank reports, approximately 25% people live less than $2 a day. Huge amount of people live in rural areas, or under developed areas in the cities. Migration rate to the cities is increasing day by day. The following diagram depicts the importance of each regional segment for McDonalds based on sales revenues. Source: http://internationaltrade.suite101.com/article.cfm/mcdonalds_global_sales [Visited on 23/12/2009] Figure 1: McDonalds regional sales revenue. 2. Geographic Environment: Geographic factors that may affect the business of McDonalds can be pointed out in the following discussion: The distribution points of McDonalds are vital considerations as it is involved in a business which requires easy accessibility for the customers. So locations of the distribution centers should be close to populated areas. Some of the McDonalds stores are connected to gas station or convenient stores to target the shoppers. McExpress are shops having limited seating arrangements, located in shopping malls. In its mission statement, McDonalds vowed to provide services in the best possible means. This requires quick and correct service. So, warehouses for the raw materials should be located in the strategic places for easy transfer. Geographic segmentation is very important for McDonalds. As fast food culture is mainly the trend in cities and urban areas, the strategic establishment of distribution points are needed. McDonalds have locations in Disney Theme parks and Ocean Park. This strategy helps to increase sales promotion and expand customer base among the visitors of the theme parks. Competition is anther driving issue for McDonalds to choose the locations of its business carefully. McDonalds may choose a location where it will get a strategic advantage. To have a competitive advantage it introduced locations in Wal-Mart stores. To target trackers and travelers, McDonalds has developed McShop, which may have services found at truck stops. 3. Economic Factors: Many economic factors may affect the operations of McDonalds. These economic factors are identified in the following discussion: The economic cycle of different countries may affect the revenue generation of McDonalds. But as the business seems well diversified, the effects may be nullified to a negligible extent. In 2006, McDonalds global sales rose 5.8% from the previous year. Sales margin improved in all geographic locations. McDonalds has a large amount of long term debt of about $8 billion. So, changes in interest rates or tax policies of the government may affect favorably or adversely. The exchange value of dollar against other currencies may affect the profitability of McDonalds. As it is operating in different regions, so it may consider the exchange rates differentiations of different currencies. There may be some possibilities that inflation rate may adversely affect the business of McDonalds. Increase in inflation rate may cause the price of raw materials to rise. This may also drive the customers away from the restaurants. Income level of the general people varies with the economic condition of the nation. So, in the times of recession, economic conditions may adversely affect the purchasing power of people, thus affecting the business of McDonalds. McDonalds operating earnings, earnings per share and overall revenue increased 15%, 17% and 10% respectively. It also announced dividend at the rate of $1 in year 2002 per share. This indicates 276% increase of dividend payout from the period of 2002. These numbers reflect economically a strong position for McDonalds. 4. Socio-cultural Factors: Every corporation should analyze the important socio-cultural factors relevant to their business. Such relevant factor regarding socio-cultural environment of McDonalds are discussed below. The healthy lifestyle trend has become a global phenomenon in recent days. McDonalds must consider this to maintain a competitive position in the market. McDonalds Healthy Lifestyle programs attracted health conscious people. It has become worlds first fast food service restaurant to provide nutritional information on majority of its food packaging. As women are becoming more independent and families are becoming smaller and smaller, fast foods are growing in their popularity. Eating home cooked meals are becoming a luxury in the fast paced unban lifestyles. So, restaurants are gaining momentum in their businesses. McDonalds operated in different regions of the world. In order to maintain its profitability it must keep track of regional cultural and sociological changes. For example, increased migratory trends towards cities in developing nations can be an advantageous sign for McDonalds. McDonalds needs to be aware of local trends in different regions. For instance, by presenting French Fries as vegetarian food, McDonalds had to pay a hefty price as fines in 2002. McDonalds has introduced R Gyms, a form of interactive game zones, designed for children aged 4 to 11. To emphasize on physical activity, they are equipped with stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course, and other games. It has introduced a new slogan to its recruitment posters: Not bad for a McJob, to encourage employees to be related with McDonalds. McDonalds jobs have been regarded as of low pay, just above the legal provision, required little skill and little job security. It has been trying to improve the conditions 5. Technological Factors: To maintain a competitive edge against the rival companies, McDonalds must be aware of the recent technologies and innovations. New and improved technologies can reduce the man power needed in processing the food thus reducing the labor related costs. New innovations can help McDonalds to create more environment friendly operating systems which will help them to reduce their carbon footprint in the world. To tackle environmental issues, McDonalds has incorporated technology into its business. McDonalds has started using corn-based bio-plastic to produce containers for some of their products. Innovative technologies can also help to reduce the levels of processing and contamination due to human interactions with the food processing functions. It may also help to reduce energy consumption thus reducing the actual cost of serving the customers. In Europe, it has started recycling vegetable grease to use it as fuel for its trucks. In 2000, it has opened a restaurant in Sweden which was the first to intentionally incorporate green ideas. 6. Political- Legal Factors: Political structure of a nation and the ideology of political parties need to be carefully assessed to run business on that states. Confiscation, domestication, tax control, exchange control, interfere of government on business operations are common in global business. Following factors may be taken into considerations about the political and legal factors: Stable political situations are always important incase of operating businesses in different regions of the world. Government policies, tax policies, regional cooperation policies etc. may affect the operations of McDonalds. Law regarding the business operations, legal suits and other legal obligations may influence the business of McDonalds. McDonalds has been involved with number of legal cases, mostly concerning with trademark. Some social cases like, The McDonalds Coffee Case in 1994, hampered the public image of McDonalds. Question2: Evaluation of current strategies in use: McDonalds has been taken some specific steps to enhance the profitability of the corporation. From the perspective of its performance and future potentiality evaluation, these strategies can be critically examined. The strategies chosen by McDonalds are assessed in the following discussion: SWOT strategies: McDonalds has chosen these strategies based on their SWOT analysis. These strategies may have some advantages and disadvantages. SO strategies: These strategies are taken in line with the strength of McDonalds and on the basis of the opportunities the firm has within its arena of operations. The firm has chosen the following strategies: 1. Expanding into Chinese market: McDonalds is thinking of expanding its Chinese market via increased advertising and numbers of outlets. This strategy can have some merits for McDonalds operations. Advantages: Chinese market is a growing market for McDonalds. The population of China is increasing rapidly and the demand for fast food is also growing at a good pace. By developing a good market in China may prove valuable for McDonalds as it has a potential for good return in future. Drive-through system is gaining popularity in china as number of car owners are increasing. This is a very good indication for McDonalds to provide this kind of services in increased number of locations. McDonalds has a brand name which is globally recognized. McDonalds can use this position of its brand name for its advantage. In China, it would be much easier for McDonalds to advertise as it has an easily recognizable brand name. In order to increase the market share, McDonalds must increase its advertising in China. It has to compete against already established quick service providers like Yum Brands. Increased advertising will enable it to capture new markets in China as well as enhance brand exposure. Increased numbers of the restaurant locations in China will provide easy accessibility to the customers. As the number of consumers is increasing the number of locations must be increased in order to meet the current demand. This strategy may pose some disadvantages for McDonalds. Disadvantages: Increased number of advertisements means increased costs. This means less revenue will be off settled by increased operating cost. As McDonalds operates its business on the basis of franchising, increased number of locations may mean lesser amount of control over its operations. In its mission statement it states to be the best quick service provider. Increased number of locations may cause McDonalds to hire employees who are not competent enough to provide good services. It may also force McDonalds to increase training costs. Quality control may not easily be done if numbers of restaurant locations are increased. Although this strategy may have some potential demerits, this strategy is a very good step for McDonalds. Chinese market is becoming the fastest growing market and McDonalds need to enhance its market share in China in order to ensure its sustainability as one of the leading quick service provider in the world. 2. Acquiring Krispy Kreme Corporation McDonalds has taken a strategic choice to integrate horizontally by taking over Krispy Kreme Corporation, which is at the verge of going bankrupt. This strategic decision may have some good implications for McDonalds. Advantages: By expanding horizontally it will be able to outreach more customers with more ease. As Krispy Kreme Corporation is at the verge of bankruptcy, it will be easier of McDonalds to acquire this company without substantial financial implications. Krispy Kreme Corporation may willing be merged with McDonalds without showing any hostility towards the acquiring company. McDonalds should be able to use the existing infrastructure of the Krispy Kreme Corporation in order to conduct its business. Loyal customers of the Krispy Kreme Corporation may still be with this company after the acquisition. This way McDonalds may be able to acquire a new customer base. Acquiring Krispy Kreme Corporation will put McDonalds in a competitively advantageous position. This will mean less competition for McDonalds and infrastructure and customer base development. This strategy may have some potential disadvantages as follows: Disadvantages: There is a chance that Krispy Kreme Corporation may not be willing to merge with McDonalds. This may force it to take strategies against the acquisition. If acquisition happens in this situation, then McDonalds will be in a disadvantageous position. The customer base of the Krispy Kreme Corporation may not support this acquisition. This may drive them away and reduce the benefits of this acquisition. There is a potential of dilution of control and profit of the shareholder in case of this acquisition. For this reason McDonalds may change the top management of Krispy Kreme Corporation. This may affect the whole operations of Krispy Kreme as new management may have a different style of running the business. By comparing the disadvantage with the advantages, we can easily say that the disadvantageous situations may occur in highly probabilistic circumstances, which make those less potent. So this strategy may prove profitable for McDonalds. WO Strategies: These strategies are taken on the basis of the analysis of the weaknesses and existing opportunities of McDonalds. The firm has chosen the following strategy: 1. Menu development: McDonalds has chosen to develop its menu based on healthy lifestyle trends. It is also thinking of introducing Hispanic food lines. This strategy may have following advantages: Advantages: Providing healthy foods may increase the customer base of McDonalds as there is a global trend of shifting to this kinds of foods now-a-days. Increased Hispanic population forced McDonalds to focus on this group. By creating Hispanic food line, McDonalds may be able to capture a more diverse and wide customer base. There is a bad name of fast food of being unhealthy. By providing more healthy food, McDonalds may be able to change this perception which may be a competitive advantage for McDonalds. There may have some disadvantages of this strategy. Disadvantages: This strategy may cost McDonalds more as it requires more investment from McDonalds part. The new product lines for Hispanic population may not be successful or needs more time to be successful. Focusing on Hispanic population may be frowned upon as being a racially motivated strategy. In order to capture the market and be in line with the global trend, McDonalds need this strategy to be implemented. ST Strategies: McDonalds Corporation also has some strategies based on its strength and potential threat analysis. These strategies are discussed below. 1. Increase number of restaurants located in theme parks: McDonalds is thinking of forward integrating by increasing the number of locations in the theme parks of Disney and Ocean Park. This strategy may have some pros and cons which have been identified in the following discussion: Advantages: By increasing the number of locations in the theme parks McDonalds can capture more of the customer base by providing more services. Mutual understanding between theme parks managements and MacDonalds may increase the brand exposure of McDonalds. By expanding the operations to the theme parks it can appeal to the children which may eventually lead to brand loyalty. Disadvantages: This strategy may increase the operational cost of McDonalds. Quality control may not be an easy proposition. More advertising may be needed in order to make all the locations popular. This strategy may be profitable for McDonalds in the long run and it may be recommended to be pursued by McDonalds. 2. Increase advertising of coffee line: McDonalds is trying to increase advertising of the coffee line in key markets like China and North America. This strategy may have some advantages for McDonalds. Advantages: By developing a market penetration strategy, McDonalds can increase coffee sales, which is one of the weak links of its operations. By increasing the advertising, it can acquire more customers in the morning time when the demand of coffee is highest. McDonalds can create an image of best quick service coffee provider by increasing the frequency of advertisements and providing customers with quality services. Disadvantages: It will increase the sales cost of McDonalds and reduce the profit. Increased advertising may prove fruitful if it can provide good services. But id it fails to live up to the mark then rival companies can take advantage of the situation. Increased advertisement for coffee line may prove fruitful for McDonalds as it has beaten its traditional rivals in coffee taste test according to consumer report. So this strategy is quite a good stand for McDonalds. WT Strategies: McDonalds has been thinking of taking some strategies based on its weaknesses and threats analysis in order to enhance its operational efficiency. Following discussion has been done to point out those strategies and some relevant issues about those strategies. 1. Develop the menu to keep up with the competition: McDonalds one of the main concern is lack of menu development. In order to appeal to the Asian and Latin American markets, it is thinking about menu development. Advantages: Creative menu development will appeal to growing markets like Asian and Latin American markets, which will increase its customer base. It may reduce the operational inefficiency and create more customer satisfaction Customer retention may increase as more options of food items are included in the menu. It will increase its profitability in the long run and create stronger customer base. It will help to capture the potentially profitable markets of Asia and Latina America. The underserved niche of the industry may be capture if creative menu developments occur. Disadvantages: Cost of product development and market survey may increase, which will reduce the profit of the company. New products may fail to appeal to the targeted customer segment, which will result in operational loss. New product development may need new kinds of technologies or raw materials, which will increase capital expenditures of McDonalds. This strategy may increase the profitability of McDonalds as new customers are induced to buy its products. It will also increase the customer base and customer retention rate. 2. Redesign the website to make it more users friendly: Making the website more users friendly is another ploy of McDonalds to increase its efficiency. The advantages and disadvantages of this strategy is discussed below. Advantages: Redesigning the website will increase the knowledge of the customers about McDonalds and its products. Internet is one of the best possible ways to advertise the products of any corporation. Revamping the website may increase its potential customer base by providing them with best possible information. Creating a user friendly website may increase the customer satisfaction. Disadvantages: This strategy may reduce the profit of the organization for the time being, but this may increase capital expenditure of the company. Creating a user friendly website requires expert handling of information. If it is not done efficiently, then it will prove worthless for the Company. The strategy of improving its website can be a fruitful ploy for McDonalds if it is done efficiently. 3. Increasing sales promotion and advertising: Increasing the amount of sales promotion and advertising in key markets to increase consumer awareness of the products is an important strategy for McDonalds. The pros and cons of this strategy are discussed below. Advantages: This will increase the consumer awareness of the products and services of McDonalds. This may also increase the number of customers of the company. This may help McDonalds to capture customers from its rivals if it is done efficiently and effectively. This will also help to gain a competitive advantage in key markets. Disadvantages: Increased cost for McDonalds will offset the profits. Increasing advertising and sales promotion is the best possible way for McDonalds to increase its customer base. Recommendation Following recommendations can be

Information and Electronic Commerce :: Internet Net World Wide Web Media

Information and Electronic Commerce The communication revolution, industrial revolution and now the electronic revolution have all made life easier for us. Electronic commerce is a small ingredient that has helped this electronic revolution get started, but does it really accommodate the entire population? Electronic commerce itself has had a major impact here in the U.S. with both its people and its economy. It has made us look at trading in a different way, besides traditional trading of concrete materials, "[it involves world trade] of entertainment, information services, technical information†¦ now accounting well over $40 billion of U.S. exports alone" (Framework, pg. 3). E-commerce makes transferring information fast, easy, and cheap, but it also has its downfalls, and not everyone can be satisfied. Personal privacy is now becoming obsolete, small businesses can now be managed by one person leading to the loss of potential jobs, and countries that are not as technologically advanced miss out in all the actio n. "Unfortunately, collection, re-use, and instantaneous transmission of information-can, if not managed carefully, diminish personal privacy" (Framework, pg. 16). E-commerce is a business itself that lets us know more information about the providers, consumers, and people in general. This could be a great if you have a business and want everyone to know who you are and what you sell. Others can, however, take your information and use it for the wrong purpose, invading your privacy and exposing it. A great example is essays over the Internet. Other people take these and sell them to other students. This invades your property and does not help anyone. The student who wrote it probably did not see any of the money and the student who bought a copy did not learn about the subject. However, if you still want to market yourself electronically, you will have to sacrifice your privacy in one way or another. E-commerce has helped small businesses to flourish. "Approximately 85% of existing businesses are categorized as small businesses, and approximately 85% of these are owned and operated by a single individual" (Electronic, pg. 120). This can ultimately lead to a loss of potential jobs. E-commerce facilitates business transactions so much that you no longer need a lot of people doing other work for you. Before a single individual could not handle a business, they would have to hire someone else to do different tasks. Now a single individual can make all the money, and all the others have lost a job.

Spreadsheet report - intended for a science teacher teaching a Year 10 :: Computer Science

Spreadsheet report - intended for a science teacher teaching a Year 10 class in a secondary school. He is having difficulty managing all of the data concerning the marks and attendance of class 10X2. Spreadsheet Report The spreadsheet is intended for a science teacher teaching a Year 10 class in a secondary school. He is having difficulty managing all of the data concerning the marks and attendance of class 10X2. He would like to know if a computer could aid him to process the data from module tests that are being taken this year. He would like to know whether the pupils are on target or not, the grades gained from the tests, the total marks and grades, and the average, minimum and maximum marks and grades. He would also like the computer to help him to keep track attendance. He would like to know the total attendance of the members of his class. When complete, the spreadsheet will automatically calculate the grade of each module test, and display whether the pupil is working at heir level. It will also calculate the total marks and average grade of each pupil, and for the entire class. This will be shown on one sheet, whilst on another, the total number of attendances and the total attendance as a percentage over a whole term will be shown. This will be useful for the teacher so as he can monitor his pupils and help those who are under performing easily. In order to do this, I needed to plan out the spreadsheet. I worked out what sheets and tables I needed, and figured out which functions and formulae I would be using to calculate with. I planned to have two sheets, Tests and Attendance. The Tests sheet contains three tables. The first is the Results table and it contains the results of the science module tests. The pupil's surname and forename are located in the first two columns, and their expected mark in the third column. The data relating to each separate test is located in three adjacent columns, with a merged cell above tying them together. There are four of these next to each other, one for each module. The first column in the group of three is called Marks, and this contains the actual score from each test. The next column is called Grade and this shows the grade corresponding to the mark. This grade is obtained from the second table, called Points, which contains the points and grading system. Using the VLOOKUP function does this. The cell references here must be absolutes. The third and final column is called Attainment.

Examination Day and Harrison Bergeron Essay

The short stories â€Å"Examination Day† by Henry Seslar and â€Å"Harrison Bergeron† by Kurt Vonnegut, both examine the idea of a world where governments have total control over its citizens. The main characters in the stories are Dickie Jordan and Harrison Bergeron. In â€Å"Examination Day† discrimination against intelligence is portrayed through Dickie who is eliminated because his â€Å"intelligence quotient [was] above the Government regulation.† This quote depicts the governments authority in its society and how the government eradicated the people who questioned them through an intelligence exam. The irony of this examination is that success was seen as negative. Whereas, â€Å"Harrison Bergeron† explores the theme of forced equality in American society in the not so distant future. Right in the introduction, the three main issues concerned throughout the story are given, † Nobody was smarter than anybody else. Nobody was better lookin g than anybody else. Nobody was stronger or quicker than anybody else. All this equality was due to the 211th, 212th, and 213th Amendments to the Constitution.† Thus, absolute equality in intelligence, physical beauty, and athleticism have been ratified into law by the 211th, 212th, and 213th Amendments to the Constitution, respectively. Both stories share a conflict in regards to person versus society and both the protagonists die at the end. In â€Å"Examination Day† Dickie is on his own when it comes to the test given by the government. Before the test when Dickie asks his father what the test is for, his father tells him†the Government wants to know how smart [Dickie] is.† Later on, the story ends with an automated message from the government with the reason for his death and preferred funeral arrangements. In â€Å"Harrison Bergeron† Harrison knew better than to follow government regulations and tried to make a difference. In the end, he was killed as â€Å"Diana Moon Glampers, the Handicapper General, came into the studio with a  double-barreled gauged shotgun. She fired twice, and the Emperor and the Empress were dead before they hit the floor.† This quote shows the government’s control over what is accepted and what happens to those who exceed government regulation. Harrison wanted an end to the absolute equality so he stood up for the citizens of the country who did not realize how absurd their society was becoming; in the end, he died trying to make a difference. In â€Å"Examination Day† the setting invokes sympathetic feelings towards Dickie. Dickie , a week after his twelfth birthday, was sent from his â€Å"little apartment† to the â€Å"great pillared lobby† within the â€Å"polished† governmental building. This contrast of settings invokes sympathy for Dickie because he is limited to living in a small home while all the money is used by the government to develop large, modern government buildings. Also, Dickie is taken to a place that is foreign to him, with large intimidating architectural masses which makes him seem insignificant and isolated. The story compares the â€Å"dim† and â€Å"cold† room within the government building to the â€Å"warm†, â€Å"bright† house that Dickie lives in. The cold, clinical description of the government building is symbolic of distinction being taken away from humanity. It demonstrates the idea that Dickie is being taken from the comfort of his home and into the control of a frightening, overpowering government. Contrary to Harrison in â€Å"Harrison Bergeron† who is a fourteen year old boy that poses such a terrible threat that he has been shackled with more handicaps than anyone else. Giant earphones instead of the small ear radio his dad has. Large glasses to obscure his vision and give him headaches. So many weights that he â€Å"looked like a walking junkyard.† On top of it all, he is so handsome that they gave him a clown nose, shaved off his eyebrows, and blacked out his teeth. Also, Harrison is so frightening that he is arrested â€Å"on suspicion of plotting to overthrow the government.† The government’s news bulletin describes him as â€Å"a genius and an athlete, [†¦] under-handicapped, and should be regarded as extremely dangerous.† In conclusion, both â€Å"Examination Day† and â€Å"Harrison Bergeron† examine the idea of a world where the government has total control over the government and individuals living within the government.